Tuesday 3 September 2019

Content Planning

Content Topic

  • Competitors Topics Research - Articles that have gathered lot of comments and social shares on competitors site
  • Online Communities - Checking the online communities for topics which are unanswered or topics that are trending (Reddit and Quora)
  • Tools To Explore Recent Topics - Ahrefs, SEMrush, Google Alerts
  • Research Post (Statistics) - Posting More original and research post which can be used as a resource for other websites.

Choosing a keyword around that content

  • Choosing a keyword around that topics (Long Tail Keywords or Money Keyword) on the basis of following factors 
  1. Search volume 
  2. Competition 
  • Generating Secondary Keywords around the topic to include at H2 and H3 Tags (We can use the tools like Answer the public to discover the questions asked around the topic and include them in our content. It will help us in appearing in the rich snippets ) 
  1. Google and YouTube Suggest 
  2. Image Search "Tags" 
  3. Answer The Public

All aspects of On- Page Seo

  • Plagiarism Check
  • Include your keyword in Meta titles and descriptions/Optimize your title tag for CTR
  • Keyword Density on the Content
  • URL structure
  • Broken up with heading and subheadings (h1 and h2 tags)
  • Bolding or italicizing important points
  • Optimized with a call to action
  • Add internal links to other pages on your site (link juice to lower ranked pages)
  • Image have keywords in their ALT tags
  • Page Speed
  • Page look in AMP
  • Link to external sites with high Domain Authority
  • Schema
  • Yoast SEO factors
  • Format your content for readability
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Google Ranking Factors

  1. Relevance of overall page content
  2. Quality of linking sites & pages
  3. Use of query-relevant words & phrases
  4. Domain's perceived expertise, authority, & trust
  5. Mobile friendliness
  6. Exact match keyword use
  7. Quantity & diversity of linking websites
  8. Content's accuracy w/ accepted facts
  9. Link authority of host domain
  10. Page's perceived expertise, authority, and trust
  11. Use of query-relevant entities in page content
  12. Load speed
  13. Usage data, e.g. pogo-sticking, engagement, etc.
  14. Freshness of publication
  15. Anchor text of links pointing to the page
  16. Location, frequency, & distance of related words
  17. Total amount of on-page content
  18. Use of unique, relevant images
  19. Site accessibility factors
  20. Anchor text of links to other pages on the domain
  21. Keyword use in the URL
  22. Unlinked mentions of the site/brand
  23. Age of the website
  24. Use of Google AMP
  25. Use of external links on the page
  26. Keyword in the Domain Name
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