Google Ranking Factors
- Relevance of overall page content
- Quality of linking sites & pages
- Use of query-relevant words & phrases
- Domain's perceived expertise, authority, & trust
- Mobile friendliness
- Exact match keyword use
- Quantity & diversity of linking websites
- Content's accuracy w/ accepted facts
- Link authority of host domain
- Page's perceived expertise, authority, and trust
- Use of query-relevant entities in page content
- Load speed
- Usage data, e.g. pogo-sticking, engagement, etc.
- Freshness of publication
- Anchor text of links pointing to the page
- Location, frequency, & distance of related words
- Total amount of on-page content
- Use of unique, relevant images
- Site accessibility factors
- Anchor text of links to other pages on the domain
- Keyword use in the URL
- Unlinked mentions of the site/brand
- Age of the website
- Use of Google AMP
- Use of external links on the page
- Keyword in the Domain Name
