Competitors Topics Research - Articles that have gathered lot of comments and social shares on competitors site
Online Communities - Checking the online communities for topics which are unanswered or topics that are trending (Reddit and Quora)
Tools To Explore Recent Topics - Ahrefs, SEMrush, Google Alerts
Research Post (Statistics) - Posting More original and research post which can be used as a resource for other websites.
Choosing a keyword around that content
Choosing a keyword around that topics (Long Tail Keywords or Money Keyword) on the basis of following factors
Search volume
Competition
Generating Secondary Keywords around the topic to include at H2 and H3 Tags (We can use the tools like Answer the public to discover the questions asked around the topic and include them in our content. It will help us in appearing in the rich snippets )
Google and YouTube Suggest
Image Search "Tags"
Answer The Public
All aspects of On- Page Seo
Plagiarism Check
Include your keyword in Meta titles and descriptions/Optimize your title tag for CTR
Keyword Density on the Content
URL structure
Broken up with heading and subheadings (h1 and h2 tags)
Bolding or italicizing important points
Optimized with a call to action
Add internal links to other pages on your site (link juice to lower ranked pages)
