Healthcare and Medicines Policy

For pharmaceutical manufacturers, online pharmacies, and other advertisers in specific countries aiming to promote medical ads related to abortion, addiction services, and health insurance, having a Google certification is a must to deal with restricted medical content on Google Ads. Because without it, Google may consider you an unauthorized pharmacy – which is a serious violation. The Google certification is short and done online, so it won’t take much time for you to do. However, the approval decision is all up to Google.
 
Target the right location

You cannot target countries where your product is prohibited from being promoted. For example, the United States, Canada and New Zealand are the only countries that allow advertising prescription drug. Even though you have a certification, you still cannot promote your medical content to other regions besides these 3 countries. Also, for the same product, different countries have different laws.
Some countries might treat a product as an over-the-counter medicine, while others require a prescription. At all times, the laws of that country are prioritized over Google Ads healthcare and medicines policy.


Apply for healthcare products and services certification 

Certain advertisers — such as online pharmacies, pharmaceutical manufacturers, and others looking to use prescription drug terms in ad text or landing pages or health insurance advertisers in the United States — need to be certified with Google in order to advertise. If you are such an advertiser, here's how to apply to be certified: 
  • Adhere to all country-specific requirements below. If your campaign targets a country that isn't listed, then we don't allow the promotion of prescription drugs or over-the-counter medicines by pharmaceutical manufacturers in that country.
  1. Please be sure to include your Google Ads customer ID, located at the top of your account pages.
  2. To cut down on any unnecessary delays, be sure to fill out all of the requested information.
  3. If you are an agency applying on behalf of an advertiser, please send documentation detailing your relationship with the advertiser or license holder.
Common Banned Keywords in Landing Page:
  • NORDITROPIN
  • GLUCAGON
  • SEMAGLUTIDE 
  • METFORMIN
  • LIRAGLUTIDE
Common Banned Keywords:
  • medical weight management clinic
  • medically supervised weight loss clinic
Tools
Keywords Combination for GMA
  • Set 1
IMPE + Congress, Conference, Meeting, Event, Scientific Event + year
IMPE + year + Congress, Conference, Meeting, Event, Scientific Event
IMPE + Congress, Conference, Meeting, Event, Scientific Event + Location 
IMPE + Location
IMPE + poster, videos, infographics, publications, symposia

IMPE Congress         2023                 IMPE Congress 2023
IMPE Conference 2023                 IMPE Conference 2023
IMPE Meeting         2023                 IMPE Meeting 2023
IMPE Event         2023                 IMPE Event 2023
IMPE Scientific Event 2023                 IMPE Scientific Event 2023
IMPE 2023         Congress                 IMPE 2023 Congress
IMPE 2023         Conference         IMPE 2023 Conference
IMPE 2023         Meeting                 IMPE 2023 Meeting
IMPE 2023         Event                 IMPE 2023 Event
IMPE 2023         Scientific Event IMPE 2023 Scientific Event
IMPE Congress         Taiwan                 IMPE Congress Taiwan
IMPE Conference Taiwan                 IMPE Conference Taiwan
IMPE Meeting         Taiwan                 IMPE Meeting Taiwan
IMPE Event         Taiwan                 IMPE Event Taiwan
IMPE Scientific Event                 IMPE Scientific Event 
IMPE Taiwan                                 IMPE Taiwan

IMPE poster                                 IMPE poster
IMPE publications                         IMPE publications 
IMPE videos                                 IMPE videos
IMPE infographics                         IMPE infographics
IMPE symposia                                 IMPE symposia
IMPE symposium                                 IMPE symposium

IMPE presentation                                 IMPE presentation
IMPE oral presentation                         IMPE oral presentation
IMPE poster presentation                         IMPE poster presentation
IMPE manuscript                                 IMPE manuscript

IMPE Novo Nordisk                         IMPE Novo Nordisk
IMPE NovoNordisk                         IMPE NovoNordisk
IMPE Science Hub                         IMPE Science Hub
IMPE ScienceHub                         IMPE ScienceHub

  • Set 2
Liver + congress, meeting, conference, event 
Liver + congress, meeting, conference, event + year
Liver + congress, meeting, conference, event + poster, videos, infographics, publications, symposia
Pediatric Endocrinology         Congress
Pediatric Endocrinology         Conference
Pediatric Endocrinology         Meeting
Pediatric Endocrinology         Event

Pediatric Endocrinology         Congress               2023
Pediatric Endocrinology         Conference            2023
Pediatric Endocrinology         Meeting                 2023
Pediatric Endocrinology         Event                     2023

Pediatric Endocrinology         Congress                poster
Pediatric Endocrinology         Conference             publications
Pediatric Endocrinology         Meeting                  videos
Pediatric Endocrinology         Event                      infographics
 -                                               -                             symposia

Looker Studio
We have below 3 different approaches for affiliates to SEO optimize their website content.
  • Translate global content: Translate the global keywords and content one-to-one to cover the basic search behaviour in your market.
  • Adapt global content: Translate the Global keywords and content and use it as a guide to analyze local search behaviour to select more tailored keywords and create content for those.
  • Create local content: If the Global strategy does not cover the local needs you can analyze the gap and create local content and keywords that remain true to the overall Objective
Please find the SEO playbook here for reference: SEO-Playbook_Q3_2022_Final.pptx (sharepoint.com)




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