Interview Questions

1. SEO Interview Questions and Answers 1
2. SEO Interview Questions and Answers 2
3. SEO Interview Questions and Answers 3
4. Common Job Interview Questions and Answers
5. Google Analytics Questions and Answers 1
6. Google Analytics Questions and Answers 2

7. Google Search Console Interview Questions and Answers
8. ASO Interview Questions and Answers

9. Digital Marketing Interview Questions

10. Interview Questions for Digital Marketer Candidates

First QnA

1. Tell me a little about yourself
2. What do you consider to be your biggest professional achievement?
3. Tell me about the last time a co-worker,manager,boss or client got angry with you. What happened?
4. Why do you want to leave your current job?
5. Tell me about the toughest decision you had to make in the last six months.
6. Where do you see yourself in next five years?

SEO QnA

1. How do you measure SEO success?
2. Which SEO factors are not in your control?
3. What are some common SEO mistakes you’ve seen in other organizations?
4. How do you use content marketing for SEO?
5. How will you neutralize a toxic link to your site?
6. What will be your approach if your SEO method doesn’t work?
7. How to rank for 1000's of keywords without link building? Content Gap, Land and Expand Strategy, Content cluster
8. How to Increase Organic CTR or EASY way to get more traffic? [brackets] and (parentheses)
9. Reasons Your Website Isn’t Showing Up On Google
10. Reasons Your Website Can Have a High Bounce Rate
11. Why Sites Lose Rankings in Core Algorithm Updates
12. How Should We Adjust Our Campaigns to Capture Voice Searchers?
13. What methods should you use to decrease the loading time of a website?
14. What are some of the more recent Google algorithm changes and what were the implications?
15. What Was Your Biggest Technical SEO Mistake and How Did You Manage It?
16. What Kinds of Google Penalties Have You Helped Fix?
17. What Kinds of Tools Do You Use for Technical SEO?
18. Describe Accelerated Mobile Pages (AMP) 
19. How Do Search Engines Favor Mobile Sites?
20. In Your Opinion, What Are the Required Skills Needed in an SEO Position?
21. What is your process for Keyword Research?
22. What is the Hummingbird update? 
23. What is Panda Update? 
24. What is the Penguin Update? 
25. What is EMD update?
26. What is RainBrain Algorithm?
27. What is BERT Update?
28. What is important on page techniques? 
29. What are common types of Schema’s used in websites?
30. What Is the Difference Between Indexing & Rendering?
31. What Is the Google Page Experience Update that Google's Next Algorithm Update Coming Next Year 2021? Largest Contentful Paint (LCP = loading), First Input Delay (FID = interaction), Cumulative Layout Shift (CLS = stability), Mobile Friendly, Safe Browsing, HTTPs, No Interstitials

Google Analytics

1. What is meant by KPI in Analytics? Users, Sessions, Avg Time, Bounce Rate, Conversion rate
2. Which is more important – Bounce Rate or Exit Rate
3. What is the difference between Clicks and Visits?
4. What are the three elements of Event Tracking?
5. What is “(Not Provided)” data in Keyword Reports?
6. 4 types of funnels available in GA
7. What are the top channels Google Analytics uses to track your traffic sources?
8. How to identify the most popular pages on my website in Google Analytics?
9. What is the most important things in Google Analytics you will want to analysis?
10. What is event action in Google analytics?
11. Different types of custom reports
12. What are all the popular Default Attribution Models?

Google Search Console

1. What are important elements of search console?
2. What are the top metrics cover in the Performance of Google Search Console?
3. How to check website errors in Google Search Console?
4. What are the measure types of errors in the Google Webmaster tool?
5. How to check the speed of website pages in Google Search Console?
6. How to check the mobile usability issue in Google search console?
7. What are the measure types of AMP issues counted in Search Console?
8.  What are the structured data issue in Google Search Console?

GTM

1. What interactions can I track with GTM?
2. Can I track events in the iFrame?
3. How is GTM different from GA?
4. Can I use the same GA Tracking ID in multiple Google Tag Manager containers?
5. How does the GTM and GA work when it comes to e-commerce tracking?
6. What is the use of Folders in GTM?
7. What is approval queue in GTM?
8. What is environments in GTM?
9. How you will fire a external tag through GTM?
10. If a tag firing 2 times what will be the reason for the same?

ASO

1. Mobile App Indexing & Deep Linking
2. Is it a good practice to include keywords in the app’s description in IOS? No
3. Name a few ASO Tools? Mobile Action, Sensor Tower, App Follow, Apple Search Ads, App Annie, etc
4. What’s a seed keyword?
5. What’s should be the ideal time difference between each ASO update? 2 months 
6. What’s black hat ASO? Should we do it?
7. Does removing the space between app name and dash affects the keyword ranking?
8. Should we use keyword misspellings? 
9. What’s the most accurate ASO tool to test search score and to find initial keywords from the seed keywords?

Marketing Interview Questions

1. Tell me how you got started in your career.
2. What makes you passionate about this work?
3. How has your skillset grown over time?
4. Which skills you’d like the opportunity to develop in the future?
5. What can you tell me about our company?
6. Why are you leaving your current position?
7. What do you consider to be your core strengths?
8. What motivates you to succeed?
9. What publications and blogs do you read?
10. In your own words, what’s the goal of marketing?
11. If we asked you to improve [INSERT METRIC] by [INSERT PERCENTAGE] by [INSERT DATE], what strategies and tactics would you use to achieve that goal?
12. Have you managed staff before, and if so, for how long?
13. How many people reported to you?
14. Describe your leadership style.
15. When marketing campaigns or projects fail, how do you respond?
16. Which metrics do you consider most important for gauging success?
17. Which channels would you say this organization should focus on?
18. Have you ever taken a risk on a new tactic or idea? If so, can you tell us about a time when a risk paid off?
19. How familiar are you with our product?
20. How would you market an existing feature of our product?
21. If presented with a new product or feature to market, where would you start your research?

Why are your salary expectation?

Taking into account my experience and certification which i mentioned earlier. I am  looking for somewhere between 16-17L package for this role. But i am definately open for negotiation based on the entire compensation package.

So why are you leaving your job?

I am ready to take on more responsibility.

I have learned lot of new thing from my previous organization. 

Need a change of environment that can challenge/motivate me to develop new skillset.

This new oppertunity is aligned to my long term goals.

Do you have any questions for me?

What's the vision or the long term plan of the company and how does my role fit to this plan?

What does a typical day look like in this role?

What challenges do you think i would face in the first few months or in a year?

Current Resposibilities

★ Planning and implementing the overall digital marketing strategy with set budgets.

★ Hands-on experience with Google Ads, Facebook Ads, Taboola Ads and various other platforms

★ Generating leads, driving traffic, content engagement, and business through performance marketing.

★ Performing research, analyzing data, developing key insights around SEO growth and creating action plans to achieve it

★ Working on Product enhancement areas to improve user experience and organic traffic

★ Working closely with tech team on product development and timelines and ensuring that technical SEO best practices are properly implemented

★ Keep tracking the website performance (errors, traffic etc) through GA, Search Console, SEMRush and other tools

★ Carry SEO activities for Branded and Non-branded product keywords in order to improve rankings in SERP, to drive organic traffic

★ Practice and implement latest trends in SEO in order to build brand and business online★ Responsible for driving relevant consumers to improve brand recognition and trust and ultimately drive purchase intent.

★ Provide support for the team to develop accounts through the application of market insights, best practice, testing and innovation

★ Auditing internal accounts – looking for new opportunities and communicating these to the teams in a manner that quickly translated into action

Paid Marketing

1. Talk about one of your most effective campaigns. What made it so effective?
2. Describe a time you worked with a team to create a campaign on a tight budget.
3. Have you ever had to market a product or brand you weren’t passionate about?
4. How do you communicate your progress to clients and/or stakeholders?
5. Describe a time your team didn’t agree with your direction. How did you handle it?
6. Tell us about your experience with creating digital marketing budgets.
7. Explain how you know a digital marketing campaign is not successful.
8. What emerging marketing trends have you identified that could affect our industry?
9. What metrics do you analyze before preparing a campaign’s performance report?
10. How do you structure a marketing budget?
11. How do you handle negative brand feedback?
12. What metrics do you use to figure out if a campaign has failed?
13. What does a conversion funnel look like?
14. What Types of Budgets Have You Managed? (PPC-Specific)
15. What Platforms are Your Favorite to Work in, and Why?
16. Tell Me About a Past Project That You’re Proud Of?
17. Do You Feel KPIs Should Be the Same Across All Channels, and Why?
18. What Type of Experience Do You Have in Building Full-Funnel Strategies for Clients?
19. Do You Perform Better Working Individually, or as a Team?
20. What are You Looking for in This Role?
21. Why Do You Want to Work for Us?