SEO Tactics

How to check if you’re indexed in Google

• Go to Google, then search for site:yourwebsite.com

• If you want to check the index status of a specific URL, use the same site:yourwebsite.com/web-page-slug

How to get indexed by Google

• Go to Google Search Console
• Navigate to the URL inspection tool
• Paste the URL you’d like Google to index into the search bar.
• Wait for Google to check the URL
• Click the “Request indexing” button

Tactic's that is useful for website crawl by Search Engine

• Remove crawl blocks in your robots.txt file

User-agent: Googlebot
Disallow: / 

User-agent: *
Disallow: /

• Remove rogue noindex tags

Method 1: meta tag
<meta name=“robots” content=“noindex”>
<meta name=“googlebot” content=“noindex”>

Method 2: X‐Robots‐Tag

• Include the page in your sitemap
• Remove rogue canonical tags
• Check that the page isn’t orphaned
• Fix nofollow internal links
• Add “powerful” internal links
• Make sure the page is valuable and unique
• Remove low‐quality pages (to optimize “crawl budget”)
• Build high‐quality backlinks

Block pages from being indexed by search engines

How to rank for 1000's of keywords without link building

• Content Gap: Creating content on the topic which competitor's rank or drive traffic.
• Land and Expand Strategy: Find the pages and keywords that you are currently ranking & then find out other keywords on which we can rank.
• Content cluster: Create master pages and then rank for competitive keywords.

Increase Organic CTR - EASY way to get more traffic

Titles with [brackets] and (parentheses) got 38% more clicks than titles without brackets and parentheses.

• Example1:

A Look Inside Mashable’s Evolution [Interview]

According to the authors of the study, brackets give potential readers a “clear picture of what lies behind the headline”.

So when you let people know that your content is a video, infographic, blog post, or interview, they’re MUCH more likely to click.

• Example2:

E-commerce SEO: The Definitive Guide

To this:

E-commerce SEO (Advanced Guide + Step-By-Step Case Study)

• Example3:

White Tennis Shoes For Men

To this:

White Tennis Shoes For Men [Free Shipping]

Bunch of Examples to use this:

• [X% Off]
• (Updated)
• [Infographic]
• (And Why It Matters)
• [New Research]
• (Case Study)
• [Interview]
• (New Guide)
• [+Checklist]
• (With Examples)
• [Video]
• (Trusted by X Clients)
• [Flowchart]
• [Visual Guide]
• (No Fees)
• [Template]

How to rank on Google without writing content

• Rank on google through podcast
• Rank on google through videos
• Use guest bloggers on the site
• Optimize your old content
• Create tools

Check for fake traffic and malware

• Look at the “Valid” URLs in the Search Console Coverage report, URL-specific reports in Google Analytics (under Behavior -> Site Content -> All Pages). 
• Audience -> Technology -> Network (change primary dimension to “hostname”) to check for content that doesn’t belong on the site or hostnames that aren’t real.
• Referral spam can show up on valid hostnames, too, so also check Acquisition -> All Traffic -> Source/Medium for traffic sources with very little or no time on page and pages per visit.
• Looking at Audience -> Geo -> Location and Language can also help identify spikes in traffic from bots or referral spam from locations and languages that don’t normally visit the site that much.
• Also perform a “site:yourdomain.com” search in Google and dig deep into the deepest pages of search results.

6 Steps to Find Your True Ranking Factors

• Step 1: Make an Observation
• Step 2: Do Your Research
• Step 3: Form a Hypothesis
• Step 4: Conduct an Experiment
• Step 5: Analyze Your Data
• Step 6: Report on Your Results

SEO Techniques to Drive Huge Traffic

• Optimize for RankBrain
• Research for keywords
• Continue updating the old content
• Gain quality backlinks
• Longer the content, the higher the ranking
• Find broken links opportunities on Wikipedia:

There are 2 kind of Wikipedia you can get i.e. Citation needed and Dead link.

1. Citation needed links means that the one, who edited a Wikipedia article, mentioned statistics and facts without linking them to a source.
2. Dead links are those links that were earlier connected to but no longer exist for whatever reason. 

Use the below mentioned search terms:

Site: wikipedia.org “Keyword phrase” “dead link”.

Reasons Your Website Isn’t Showing Up On Google (and How to Fix It)

• Your website is too new

Example:

1. site:yourwebsite.com
2. site:yourwebsite.com/a-page-you-want-to-show-up-in-google/

•  You’re blocking search engines from indexing your pages

Example:

1. Disallow: /blog/

• You’re blocking search engines from crawling your pages

Example:

1. Disallow: /
2. User-agent: * User-agent: Googlebot
3. Disallow: /blog/

• You don’t have enough high-quality backlinks
• Your page is lacking “authority”

There are two ways to boost the authority of a web page:

1. Build more backlinks;
2. Add more internal links.

• Your website is lacking “authority”
• Your web page doesn’t align with “search intent”
• You have duplicate content issues
• You have a Google penalty

There are two types of Google penalties.

• Manual
• Algorithmic

Tips to Optimize your Website to Rank in Mobile Search

• Website Design
• Page Speed
• Site Structure
• Local SEO

Google evaluate links through a handful of patents:

• Boilerplate: links found in boilerplate site elements like the footer and sidebars are less valuable than one found in the body.
• Reasonable Surfer: links found higher up the page carry more weight.
• PageRank: links from popular pages carry more weight than from pages with few links themselves.

Bounce rate grading system:

• 25% or lower: Something is probably broken
• 26-40%: Excellent
• 41-55%: Average
• 56-70%: Higher than normal, but could make sense depending on the website
• 70% or higher: Bad and/or something is probably broken

Reasons Your Website Can Have a High Bounce Rate

• Slow-to-Load Page
• Self-Sufficient Content
• Disproportional Contribution by a Few Pages
• Misleading Title Tag and/or Meta Description
• Blank Page or Technical Error
• Bad Link from Another Website
• Affiliate Landing Page or Single-Page Site
• Low-Quality or Under Optimized Content
• Bad or Obnoxious UX
• The Page Isn’t Mobile-Friendly

Pro Tips for Reducing Your Bounce Rate

• Make Sure Your Content Lives Up to the Hype

Also, make your content readable:

1. Break up your text with lots of white space.
2. Add supporting images.
3. Use short sentences.
4. Spellcheck is your friend.

• Keep Critical Elements Above the Fold
• Speed Up Your Site
• Minimize Non-Essential Elements
• Help People Get Where They Want to Be Faster

CTR breakdown for Google’s first page organic results (Aug 2019):

• Spot #1 - 31.73%
• Spot #2 - 24.71%
• Spot #3 - 18.66%
• Spot #4 - 13.60%
• Spot #5 - 9.51%
• Spot #6 - 6.23%
• Spot #7 - 4.15%
• Spot #8 - 3.12%
• Spot #9 - 2.97%
• Spot #10 - 3.09%

Voice Search SEO: How To (Step-by-Step Guide)

• Add Conversational Text
• Target Question Phrases
• Aim for Featured Snippets
• Work on Titles and Descriptions
• Focus on Local SEO

Content Marketing Formula

• Step #1: Optimize your headline
• Step #2: Add 3 internal links
• Step #3: Share your content on the social web carefully
• Step #4: Message everyone you link out to
• Step #5: Send an email blast
• Step #6: Send a push notification

Highly important components of technical and on-site SEO

• Crawl/indexability
• Site speed
• Site structure/architecture (and strong internal linking)
• Schema 
• Canonicals
• Proper redirects
• Mobile-friendliness
• Good meta content

What currently matters most in the world of SEO are these two things

• High-Quality Content & Strategy
• Site Authority

Most Complex SEO Problems

• Problem 1: Improper Indexing of Your Pages
• Problem 2: Keyword Cannibalization
• Problem 3: Wrong Page Structuring for Its Target Topic
• Problem 4: Incoherent Internal Linking
• Problem 5: Low Page Speed, Especially on Mobile

Difference between changing content and updating content

• Changing content does not make it more up to date. It’s simply rearranging words.
• Updating content means making it up to date. That results in content that is relevant in a topic that is changing.

Possible Reasons Why Your Site Traffic Dropped

1. You’re Tracking the Wrong Rankings
2. Lost Links
3. Broken Redirects
4. Manual Actions
5. Algorithm Changes
6. Natural Changes in Search
7. UX Changes in Google
8. Geolocation Discrepancies
9. Competitor Improvements
10. Page Speed
11. Server Issues
12. Other Web Vitals
13. Internal Navigation
14. Bad Quality Link Penalties
15. Recent Website Changes & Redesign
16. Simple Technical Issues
17. Server Overload
18. Meta Information
19. Source of Traffic
20. Time on Site
21. Duplicate Content
22. You’re Using Old Clickbait Techniques

Advanced SEO Techniques to Double Your Search Traffic

• Complete An SEO Audit On Your Website

Check #1: Do all your website’s pages have SEO meta titles and descriptions?

Check #2: Is each page on your website optimized for SEO keywords?

Check #3: Is your URL structure optimized for search engines?

Check #4. Is each page and blog post formatted properly?

Check #5: Do all your images have keywords in their ALT tags?

Check #6: Are you using links in your content?

• Learn What Your Users Want
• Create SEO Optimized Landing Pages

Step 1: Use Long Tail Keywords

Step 2: Use Compelling Copy to Share Useful Information

Step 3: Use a Professional Design

Step 4: Build Links

• Make Your Website is Mobile-Friendly
• Grow Your Traffic With Infographics

Step #1: Get Your Stats

Step #2: Create the Infographic

Step #3: Write a Blog Post Based on Your Infographic

Step #4: Submit Your Infographic to Directories

• Optimize Content for RankBrain
• Write at Least 1,447 Words
• Write a Roundup Post

Step #1: Pick a Topic and a Good Question

Step #2: Make a List of Experts and Reach Out

Step #3: Write and Publish the Post

• Post Valuable Content on Social
• Use Advanced SEO Internal Deep Linking
• Send Link Juice to Lower-Ranked Pages
• Link to External Sites with High Domain Authority
• Snag Broken Link Opportunities on Wikipedia to Build Links
• Find and Use Competitors’ SEO Keywords
• Use Multiple Keywords in SEO Page Titles
• Monitor Google Search Console Stats
• Update Old Content
• Revamp Old Articles With More Organic Traffic Potential

19 Most Common SEO Errors That Hurt Your Rankings

Accessibility & Indexation

• Duplicate Content
• Forgotten Noindex Tags
• Using iFrames
• Low Word Count
• Flash

AMP

• Deprecated Elements
• CSS & JavaScript Errors

HTTP Status Code

• Server Status Code 4xx
• Server Status Code 5xx

HTTPS Certificate & Server Parameters

• Mixed Content
• Insecure Password Input
• Common Name Mismatch

Links & Redirects

• Orphaned Pages
• Links to Redirected Pages
• Links From Bad Pages

Page Speed

• Not Using Browser Caching
• Not Enabling Compression

Hreflang Attributes

• Hreflang Page Source Conflicts
• Invalid Hreflang Values