Friday 1 March 2019

Introduction Email

Sub: Welcome to Techmagnate - SEO Campaign [Website] 

Dear [Client Name], 

Welcome to Techmagnate and thank you for partnering with us! 

I want to take a moment to introduce the team. My name is [Account Manager’s Name] and I am the Account Manager assigned to your project & shall be your central point of contact for SEO activities, so please feel free to reach out to me for any questions. 

[Business Development Executive or Manager’s Name], our [Business Development Head or Executive], has shared the details of your project requirements with me, and I wanted to let you know that we have begun working for your website on [Start Date]. 

Abhinav, (Head of SEO Operations) at Techmagnate (also copied here). He will be the escalation point in case of any project performance updates/issues. 

We have initiated the process for preliminary keyword research and analysis and we will share the list with you by [Keywords Research Date]. 

In the meantime, please accept the invitation for Project Management tool (Basecamp), our Project Management tool, regarding SEO activities, and create a log-in for yourself to find reports, updates, & related conversation. We will be using this tool for all the future communication related to SEO activities. 

Please give us access to Google Analytics and Google webmasters Tools accounts for [Website] (if already setup), on analytics@techmagnate.com (admin access) and gwt18@raventools.com (restricted access). 

Thank you, once again, for placing your trust with Techmagnate. We're looking forward to building a long and fruitful relationship.
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Voice Search

3 characteristics of voice search

  • Voice queries contain conversational words and are longer.
How can you leverage this characteristic?

You need to think how your audience speaks about your business, products, and services.

As I mentioned, most long-tail keyword tools will return text-based queries. They will pull LSI keywords and alphabetical variations.

For voice search optimization, I recommend starting your research with a tool called Answer the Public.

  • 22% of voice queries are for local content.
How can you leverage this characteristic?
  1. The phrases people use to describe the neighborhood around your location
  2. “Near me” in your title tags, meta description, internal links, and anchor text
  3. Landmarks around your business location
  4. The titles of local institutions that are relevant to your business

  • Users want immediate results.
How can you leverage this characteristic?

Your business listing should have a healthy number of positive reviews. Also, update your office hours, contact details, physical address, and the like.

Strategy to implement

#1: Use structured data
#2: Claim your Google My Business listing
#3: Get mobile-friendly
#4: Create blog posts answering your customers’ questions


More Info: 
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