3 characteristics of voice search
- Voice queries contain conversational words and are longer.
You need to think how your audience speaks about your business, products, and services.
As I mentioned, most long-tail keyword tools will return text-based queries. They will pull LSI keywords and alphabetical variations.
For voice search optimization, I recommend starting your research with a tool called Answer the Public.
- 22% of voice queries are for local content.
- The phrases people use to describe the neighborhood around your location
- “Near me” in your title tags, meta description, internal links, and anchor text
- Landmarks around your business location
- The titles of local institutions that are relevant to your business
- Users want immediate results.
Your business listing should have a healthy number of positive reviews. Also, update your office hours, contact details, physical address, and the like.
Strategy to implement
#1: Use structured data#2: Claim your Google My Business listing
#3: Get mobile-friendly
#4: Create blog posts answering your customers’ questions
More Info:
