How to check if you’re indexed in Google
- Go to Google, then search for site:yourwebsite.com
- If you want to check the index status of a specific URL, use the same site:yourwebsite.com/web-page-slug
How to get indexed by Google
- Go to Google Search Console
- Navigate to the URL inspection tool
- Paste the URL you’d like Google to index into the search bar.
- Wait for Google to check the URL
- Click the “Request indexing” button
Tactic's that is useful for website crawl by Search Engine
- Remove crawl blocks in your robots.txt file
User-agent: Googlebot
Disallow: /
User-agent: *
Disallow: /
- Remove rogue noindex tags
Method 1: meta tag
<meta name=“robots” content=“noindex”>
<meta name=“googlebot” content=“noindex”>
Method 2: X‐Robots‐Tag
- Include the page in your sitemap
- Remove rogue canonical tags
- Check that the page isn’t orphaned
- Fix nofollow internal links
- Add “powerful” internal links
- Make sure the page is valuable and unique
- Remove low‐quality pages (to optimize “crawl budget”)
- Build high‐quality backlinks
Block pages from being indexed by search engines
How to rank for 1000's of keywords without link building
- Content Gap: Creating content on the topic which competitor's rank or drive traffic.
- Land and Expand Strategy: Find the pages and keywords that you are currently ranking & then find out other keywords on which we can rank.
- Content cluster: Create master pages and then rank for competitive keywords.
Increase Organic CTR - EASY way to get more traffic
Titles with [brackets] and (parentheses) got 38% more clicks than titles without brackets and parentheses.
- Example1:
A Look Inside Mashable’s Evolution [Interview]
According to the authors of the study, brackets give potential readers a “clear picture of what lies behind the headline”.
So when you let people know that your content is a video, infographic, blog post, or interview, they’re MUCH more likely to click.
- Example2:
To this:
E-commerce SEO (Advanced Guide + Step-By-Step Case Study)
- Example3:
To this:
White Tennis Shoes For Men [Free Shipping]
Bunch of Examples to use this:
- [X% Off]
- (Updated)
- [Infographic]
- (And Why It Matters)
- [New Research]
- (Case Study)
- [Interview]
- (New Guide)
- [+Checklist]
- (With Examples)
- [Video]
- (Trusted by X Clients)
- [Flowchart]
- [Visual Guide]
- (No Fees)
- [Template]
How to rank on Google without writing content
- Rank on google through podcast
- Rank on google through videos
- Use guest bloggers on the site
- Optimize your old content
- Create tools
Check for fake traffic and malware
- Look at the “Valid” URLs in the Search Console Coverage report, URL-specific reports in Google Analytics (under Behavior -> Site Content -> All Pages).
- Audience -> Technology -> Network (change primary dimension to “hostname”) to check for content that doesn’t belong on the site or hostnames that aren’t real.
- Referral spam can show up on valid hostnames, too, so also check Acquisition -> All Traffic -> Source/Medium for traffic sources with very little or no time on page and pages per visit.
- Looking at Audience -> Geo -> Location and Language can also help identify spikes in traffic from bots or referral spam from locations and languages that don’t normally visit the site that much.
- Also perform a “site:yourdomain.com” search in Google and dig deep into the deepest pages of search results.
6 Steps to Find Your True Ranking Factors
- Step 1: Make an Observation
- Step 2: Do Your Research
- Step 3: Form a Hypothesis
- Step 4: Conduct an Experiment
- Step 5: Analyze Your Data
- Step 6: Report on Your Results
SEO Techniques to Drive Huge Traffic
- Optimize for RankBrain
- Research for keywords
- Continue updating the old content
- Gain quality backlinks
- Longer the content, the higher the ranking
- Find broken links opportunities on Wikipedia:
There are 2 kind of Wikipedia you can get i.e. Citation needed and Dead link.
- Citation needed links means that the one, who edited a Wikipedia article, mentioned statistics and facts without linking them to a source.
- Dead links are those links that were earlier connected to but no longer exist for whatever reason.
Use the below mentioned search terms:
Site: wikipedia.org “Keyword phrase” “dead link”.
Reasons Your Website Isn’t Showing Up On Google (and How to Fix It)
- Your website is too new
Example:
- site:yourwebsite.com
- site:yourwebsite.com/a-page-you-want-to-show-up-in-google/
- You’re blocking search engines from indexing your pages
Example:
- Disallow: /blog/
- You’re blocking search engines from crawling your pages
Example:
- Disallow: /
- User-agent: * User-agent: Googlebot
- Disallow: /blog/
- You don’t have enough high-quality backlinks
- Your page is lacking “authority”
- Build more backlinks;
- Add more internal links.
- Your website is lacking “authority”
- Your web page doesn’t align with “search intent”
- You have duplicate content issues
- You have a Google penalty
- Manual
- Algorithmic
Tips to Optimize your Website to Rank in Mobile Search
- Website Design
- Page Speed
- Site Structure
- Local SEO
Google evaluate links through a handful of patents:
- Boilerplate: links found in boilerplate site elements like the footer and sidebars are less valuable than one found in the body.
- Reasonable Surfer: links found higher up the page carry more weight.
- PageRank: links from popular pages carry more weight than from pages with few links themselves.
Bounce rate grading system:
- 25% or lower: Something is probably broken
- 26-40%: Excellent
- 41-55%: Average
- 56-70%: Higher than normal, but could make sense depending on the website
- 70% or higher: Bad and/or something is probably broken
Reasons Your Website Can Have a High Bounce Rate
- Slow-to-Load Page
- Self-Sufficient Content
- Disproportional Contribution by a Few Pages
- Misleading Title Tag and/or Meta Description
- Blank Page or Technical Error
- Bad Link from Another Website
- Affiliate Landing Page or Single-Page Site
- Low-Quality or Under Optimized Content
- Bad or Obnoxious UX
- The Page Isn’t Mobile-Friendly
Pro Tips for Reducing Your Bounce Rate
- Make Sure Your Content Lives Up to the Hype
Also, make your content readable:
- Break up your text with lots of white space.
- Add supporting images.
- Use short sentences.
- Spellcheck is your friend.
- Keep Critical Elements Above the Fold
- Speed Up Your Site
- Minimize Non-Essential Elements
- Help People Get Where They Want to Be Faster
CTR breakdown for Google’s first page organic results (Aug 2019):
- Spot #1 - 31.73%
- Spot #2 - 24.71%
- Spot #3 - 18.66%
- Spot #4 - 13.60%
- Spot #5 - 9.51%
- Spot #6 - 6.23%
- Spot #7 - 4.15%
- Spot #8 - 3.12%
- Spot #9 - 2.97%
- Spot #10 - 3.09%
Voice Search SEO: How To (Step-by-Step Guide)
- Add Conversational Text
- Target Question Phrases
- Aim for Featured Snippets
- Work on Titles and Descriptions
- Focus on Local SEO
Content Marketing Formula
- Step #1: Optimize your headline
- Step #2: Add 3 internal links
- Step #3: Share your content on the social web carefully
- Step #4: Message everyone you link out to
- Step #5: Send an email blast
- Step #6: Send a push notification
Highly important components of technical and on-site SEO
- Crawl/indexability
- Site speed
- Site structure/architecture (and strong internal linking)
- Schema
- Canonicals
- Proper redirects
- Mobile-friendliness
- Good meta content
What currently matters most in the world of SEO are these two things
- High-Quality Content & Strategy
- Site Authority
Most Complex SEO Problems
- Problem 1: Improper Indexing of Your Pages
- Problem 2: Keyword Cannibalization
- Problem 3: Wrong Page Structuring for Its Target Topic
- Problem 4: Incoherent Internal Linking
- Problem 5: Low Page Speed, Especially on Mobile
Difference between changing content and updating content
- Changing content does not make it more up to date. It’s simply rearranging words.
- Updating content means making it up to date. That results in content that is relevant in a topic that is changing.
Possible Reasons Why Your Site Traffic Dropped
- You’re Tracking the Wrong Rankings
- Lost Links
- Broken Redirects
- Manual Actions
- Algorithm Changes
- Natural Changes in Search
- UX Changes in Google
- Geolocation Discrepancies
- Competitor Improvements
- Page Speed
- Server Issues
- Other Web Vitals
- Internal Navigation
- Bad Quality Link Penalties
- Recent Website Changes & Redesign
- Simple Technical Issues
- Server Overload
- Meta Information
- Source of Traffic
- Time on Site
- Duplicate Content
- You’re Using Old Clickbait Techniques
Advanced SEO Techniques to Double Your Search Traffic
- Complete An SEO Audit On Your Website
Check #1: Do all your website’s pages have SEO meta titles and descriptions?
Check #2: Is each page on your website optimized for SEO keywords?
Check #3: Is your URL structure optimized for search engines?
Check #4. Is each page and blog post formatted properly?
Check #5: Do all your images have keywords in their ALT tags?
Check #6: Are you using links in your content?
- Learn What Your Users Want
- Create SEO Optimized Landing Pages
Step 1: Use Long Tail Keywords
Step 2: Use Compelling Copy to Share Useful Information
Step 3: Use a Professional Design
Step 4: Build Links
- Make Your Website is Mobile-Friendly
- Grow Your Traffic With Infographics
Step #1: Get Your Stats
Step #2: Create the Infographic
Step #3: Write a Blog Post Based on Your Infographic
Step #4: Submit Your Infographic to Directories
- Optimize Content for RankBrain
- Write at Least 1,447 Words
- Write a Roundup Post
Step #1: Pick a Topic and a Good Question
Step #2: Make a List of Experts and Reach Out
Step #3: Write and Publish the Post
- Post Valuable Content on Social
- Use Advanced SEO Internal Deep Linking
- Send Link Juice to Lower-Ranked Pages
- Link to External Sites with High Domain Authority
- Snag Broken Link Opportunities on Wikipedia to Build Links
- Find and Use Competitors’ SEO Keywords
- Use Multiple Keywords in SEO Page Titles
- Monitor Google Search Console Stats
- Update Old Content
- Revamp Old Articles With More Organic Traffic Potential
19 Most Common SEO Errors That Hurt Your Rankings
Accessibility & Indexation
- Duplicate Content
- Forgotten Noindex Tags
- Using iFrames
- Low Word Count
- Flash
AMP
- Deprecated Elements
- CSS & JavaScript Errors
HTTP Status Code
- Server Status Code 4xx
- Server Status Code 5xx
HTTPS Certificate & Server Parameters
- Mixed Content
- Insecure Password Input
- Common Name Mismatch
Links & Redirects
- Orphaned Pages
- Links to Redirected Pages
- Links From Bad Pages
Page Speed
- Not Using Browser Caching
- Not Enabling Compression
Hreflang Attributes
- Hreflang Page Source Conflicts
- Invalid Hreflang Values
