🔥 Tell us about youeself
I have 13+ years of experience across Search, Social, Programmatic, and Analytics, managing multi-channel campaigns end-to-end.In my last role at Novo Nordisk, I handled ₹10 Cr annual budgets, improved CPA by 22%, and increased CTR by 18% through keyword segmentation, audience refinement, and automated bidding.
I’ve led lead-generation, performance optimisation, and analytics-driven decision-making across Google Ads, Meta Ads, LinkedIn, Taboola, and GAM.
Overall, I bring both strategic leadership and hands-on performance marketing expertise.
🔥Explain a campaign optimization you’re proud of
At Novo Nordisk, I managed ₹10 Cr budgets and improved CPA by 22% while increasing CTR by 18% through:
- granular keyword segmentation
- automated bidding
- audience refinement
- performance dashboards (Power BI) reducing reporting time by 40%
🔥How do you manage multiple campaigns and deadlines?
I use a structured system:
Weekly dashboards → performance snapshots
Automated alerts → unusual spend/CTR/CPL shifts
Prioritization matrix → high-impact tasks first
Cross-functional syncs → smooth coordination with inhouse teams & agencies
🔥What would you do in your first 30 days if selected?
- Audit all existing channels
- Identify leak points in funnel (lead form → counsellor → admission)
- Launch high-intent campaigns for priority programs
- Build dashboards for real-time CPL/CPA tracking
- Fix tracking issues with GA4 + CRM
- Propose a quarterly performance roadmap for admissions growth
