Google Ranking Factors

1. Relevance of overall page content
2. Quality of linking sites & pages
3. Use of query-relevant words & phrases
4. Domain's perceived expertise, authority, & trust
5. Mobile friendliness
6. Exact match keyword use
7. Quantity & diversity of linking websites
8. Content's accuracy w/ accepted facts
9. Link authority of host domain
10. Page's perceived expertise, authority, and trust
11. Use of query-relevant entities in page content
12. Load speed
13. Usage data, e.g. pogo-sticking, engagement, etc.
14. Freshness of publication
15. Anchor text of links pointing to the page
16. Location, frequency, & distance of related words
17. Total amount of on-page content
18. Use of unique, relevant images
19. Site accessibility factors
20. Anchor text of links to other pages on the domain
21. Keyword use in the URL
22. Unlinked mentions of the site/brand
23. Age of the website
24. Use of Google AMP
25. Use of external links on the page
26. Keyword in the Domain Name

Offpage Task

• Share the content on all the Social Channel
• Use Quora
• Submit infographics
• Join HARO
• Publish a press release (if needed)
• Comment on other influential blogs
• Mention your sources on all the social channel
• Scoop.it
• Use BuzzBundle
• Post in LinkedIn Groups
• Post to StumbleUpon
• Broken link opportunities
• Guest Post / Article Submission
• Profile Creation
• Social Bookmarking (Only High DA)
• Web 2.0
• Forum's Posting