Voice Search

3 characteristics of voice search

• Voice queries contain conversational words and are longer.

How can you leverage this characteristic?

You need to think how your audience speaks about your business, products, and services.

As I mentioned, most long-tail keyword tools will return text-based queries. They will pull LSI keywords and alphabetical variations.

For voice search optimization, I recommend starting your research with a tool called Answer the Public.

• 22% of voice queries are for local content.

How can you leverage this characteristic?

1. The phrases people use to describe the neighborhood around your location
2. “Near me” in your title tags, meta description, internal links, and anchor text
3. Landmarks around your business location
4. The titles of local institutions that are relevant to your business

• Users want immediate results.

How can you leverage this characteristic?

Your business listing should have a healthy number of positive reviews. Also, update your office hours, contact details, physical address, and the like.

Strategy to implement

#1: Use structured data
#2: Claim your Google My Business listing
#3: Get mobile-friendly
#4: Create blog posts answering your customers’ questions


More Info: 

• Source 1
• Source 2

Mobile Site Analysis

1. Mobile Speed Score
2. Mobile Friendly Test
3. Mobile Usability
4. Loading Time & Est. Visitor loss

Analysis that goes beyond google’s mobile assessment.

• Are images being cut off on screen?
• Is content being cut off on screen?
• Are containers too small?
• Are links hard to click?
• Is certain content unable to load on mobile pages?
• Is the mobile page speed ok?
• Phone number clickable?