Your Facebook ad needs three parts to run: a campaign, ad set and ad. All of these parts make up what's called the campaign structure. Knowing how they work together will help your ads run the way you want, and reach the right people.
You set the advertising objective at the campaign level. Here you decide the end goal for your ads, such as driving more likes to your Page. At the ad set level, you define your targeting strategy by setting up parameters such as targeting, budget and schedule. Finally, your ads are creative visuals, such as pictures or videos, that drive the audience to what you are trying to promote.
What's a campaign?
Think of the campaign as the foundation of your ad. When you decide to run an ad, you'll always start with the campaign. Here, you'll choose an advertising objective, such as Promote Your Page, which defines what you want your ad to achieve. For example, if you promote your Page, your ad will be optimised to get more likes on your business' Facebook Page.
Campaign checklist:
- Choose an objective.
- Start creating your ad set.
What's an ad set?
- Build your audience.
- Set your budget and schedule.
- Optional: Set your bid.
- Start creating your ad.
What's an ad?
- Upload one or more images, or a video.
- Fill in the details of your ad, such as the text and header that you want your ad to have.