Google Ads

1. Introduction to Search campaign structure
13. New features & announcements

Basic Metrics to Analyze Seach Campaign in Google Ads

Performance -> Clicks
Performance -> Cost
Performance -> Impr.
Performance -> CTR
Performance -> Avg. CPC
Performance -> Impr. (Abs. Top) %
Performance -> Impr. (Top) %
Conversions -> Conversions
Conversions -> Cost / conv.
Conversions -> Conv. rate
Conversions -> All conv. Conversions -> Cost / all conv.
Attributes -> Est. first page bid
Attributes -> Est. first position bid
Attributes -> Est. top of page bid
Competitive metrics -> Search impr. share
Quality score -> Quality Score
Quality score -> Ad relevance

Basic Metrics to Analyze Video Campaign in Google Ads

Performance -> Views
Performance -> View rate
Performance -> Avg. CPV (Video only)
Performance -> Cost
Performance -> Video played to 25%, 50%, 75%, 100% (Video only)

    Always Remember

    • Parameters to add in URL (add {ignore} attribute)
    https://app.appsflyer.com/net.one97.paytm?{ignore}pid=quikr_int&c=Quikr-Uttar-Pradesh&af_adset={Adset}&af_ad={Ad}&af_siteid={affiliate_id}&af_ad_type=Banner&af_cost_model=CPI&af_cost_currency={currency}&af_cost_value={cost_value}&af_click_lookback=7d&clickid={clickid}&af_dp=paytmmp://mymonthlypayment
    • Campaign URL options - Tracking template (add ;url={lpurl} attribute in the end of tracking URL)
    https://ad.doubleclick.net/ddm/trackclk/N453403.1803618QUIKR.COM/B25766151.301543423;dc_trk_aid=494419665;dc_trk_cid=149454554;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755};ltd=;url={lpurl}

    or 

    https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&pli=1077105868&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_68}&adid=1084855255&ord=[timestamp];url={lpurl}

    Now set Campaign Level Tracking Template:

    1. Select the campaign > Settings > Additional settings



    2. Go to the “Campaign URL option, mention the code and custom parameters and save the settings

    • Account settings -> Auto-tagging
    Make it off/uncheck -> Tag the URL that people click through from my ad help

    Steps to turn it off:

    1. Sign in to your Google Ads account.
    2. Click Settings on the left page menu.
    3. Click Account settings from the dropdown.
    4. Under the “Account settings” menu, click Auto-tagging.
    5. Confirm if the box next to “Tag the URL that people click through from my ad” is checked. If the box is checked, auto-tagging is on.
    6. To turn it off, uncheck the box and click Save.
    • Tracking template
    {lpurl}?utm_source=google&utm_medium=cpc&utm_campaign=delivery+jobs+bangalore
    • For Zapier
    For Current Date: {{zap_meta_human_now}}

    Change email notifications for ads account

    • Click the Admin icon 
    • Click the Notifications drop down 
    • Click "This account" or "Full hierarchy"  
    • In the Notification topics column, select your preferred email setting for each type 
    Some types of notifications include: Payment alerts, Keyword and creative alerts, Campaign alerts, Budget alerts, and Account alerts.

    Enable Cross-Account Conversion Tracking

    • Sign in to your Google Ads manager account. 
    • Go to Accounts and then Sub-account settings. 
    • Under the Google Ads conversion account column, you'll see where each account is tracking conversions. Click on the conversion account for the account you want to edit. 
    • Choose This manager to use the manager account's conversion actions. 

    Columns in Google Ads

    • Campaign status
    • Campaign type
    • Campaign
    • Cost
    • Impr.
    • Clicks
    • Avg. CPC
    • CTR
    • Search impr. share
    • Search lost IS (rank)
    • Search lost IS (budget)
    • Conv. rate
    • Conversions
    • Cost / conv.
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