Wednesday 22 April 2020

Google Text Ad Character Limits & Creative Sizes

Expanded text ads - Preferred Method 1

  • At least 2 (up to 3) headlines – 30 characters each
  • 2 description lines – 90 characters each

Responsive search ads - Preferred Method 2

  • At least 3 (can have more) headlines – 30 characters each
  • At least 2 (up to 4) descriptions – 90 characters each

Expanded dynamic search ads

  • Dynamically generated headline based on landing page/search query
  • 2 description lines – 90 characters each

Dynamic search ads

  • 2 description lines – 35 characters each

Mobile app install ads

  • Headline – 25 characters
  • 2 description lines – 35 characters
  • Select Apple App Store or Google Play
  • Landscape image
 - Interstitial ads
  • Mobile sizes: 300×250, 320×480 and 480×320
  • Tablet sizes: 1024×768, 768×1024
- Banner ads
  • 320×50, 468×60, 728×90, 300×250

Image app installs

  • Select Apple App Store or Google Play
- Interstitial ads
  • Mobile sizes: 300×250, 320×480 and 480×320
  • Tablet sizes: 1024×768, 768×1024
- Banner ads
  • 320×50, 468×60, 728×90, 300×250

Display ads

  • Ad sizes

    • Square and rectangle  

           
200 × 200 Small square (Most Common)
240 × 400 Vertical rectangle
250 × 250 Square (Most Common)
250 × 360 Triple widescreen
300 × 250 Inline rectangle (Most Common)
336 × 280 Large rectangle (Most Common)
580 × 400 Netboard

    • Skyscraper

            
120 × 600 Skyscraper (Most Common)
160 × 600 Wide skyscraper (Most Common)
300 × 600 Half-page ad (Most Common)
300 × 1050 Portrait
    • Leaderboard
             
468 × 60         Banner (Most Common) 
728 × 90         Leaderboard (Most Common)
930 × 180 Top banner
970 × 90         Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
    • Mobile  
300 × 50         Mobile banner
320 × 50         Mobile banner (Most Common)
320 × 100 Large mobile banner (2nd Most Common)
          480 × 320        Mobile Landscape Interstitial
          320 × 480        Mobile Portrait Interstitial (Most Common)
    • Animated ads (GIF)
Animation length and speed:
Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS
  • File types
        Formats - GIF, JPG, PNG
        Max. size - 150KB

Responsive display ads

  • Short Headlines – At least 1 but up to 5 – 30 characters max
  • Long Headlines – 90 characters max
  • Descriptions – At least 1 but up to 5 – 90 characters max
  • Images - Add  At least 1 per aspect ratio up to 15 images
  1. Landscape (1.91:1): 1200 x 628 pixels
  2. Square (1:1): 1200 x 1200 pixels
Note: Add at least 5 – 10 images per aspect ratio for better performance
  • Logo - Add up to 5 logos
  1. Landscape logo (4:1) : 1200 x 300 pixels
  2. Square logo (1:1) : 1200 x 1200 pixels
  • Avoid text. Text may cover no more than 20% of the image. Note: To fit in some ad spaces, your image may be cropped horizontally—up to 5% on each side.

Gmail ads

  • Headline – 25 characters
  • Description – 90 characters
  • Subject – 25 characters
  • Teaser description – 90 charcters
  • Call-to-action – 15 characters
  • Accent color – hex code
  • Logo – minimum size 144px x 144px / maximum size 150 KB / aspect ratio 1:1

YouTube

Discover ads

  • Portrait image: 960 x 1200 px
  • Landscape image: 1200 x 628 px
  • Square image: 1200 x 1200 px
  • Logo: 1200 x 1200 px
Note: Add at least 3 of each image format (landscape, square, and portrait) for better performance
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