Add new orders
- Navigate to Delivery > Order.
- Click New order.
- Go to "General settings" & enter "Order Name" & "Advertiser Name"
- Click Add line item or Save.
Set up new line items
- Navigate to Delivery > Orders.
- Click the name of an existing order to go to its details.
- Click New line item.
- Select Ad type:
- Display (Standard)
- Video or audio
Basic details
- Enter a name for the line item.
- Under "Line item type", select the type i.e Standard (6, 8, 10), priority i.e High & Priority value i.e 6.
Creative details
- Specify the ad sizes of these ad creatives i.e 160x600, 300x250, 320x50, 320x100, 320x480, 728x90, 970x90, 970x125, 970x250
- Upload the creative using "Bulk Upload Creatives" & update the Landing Page in "Click-through URL"
Delivery settings and cost
- Indicate start and end date.
- Enter volume (quantity, goal, or limit) against which the rate is to be calculated. Volume shown varies depending on line item type selected.
- Enter the rate—this is the price negotiated with your advertiser or buyer, which is applied to the value for volume of impressions, clicks, or the goal entered.
Adjust delivery
- Deliver impressions: sets the speed at which the impressions should be delivered for this line item.
- Display creatives: controls how creatives are displayed on a single webpage when there are multiple active creatives in a line item.
- Rotate creatives: allows you to define which creative displays as part of a rotation when multiple creatives are associated with a line item.
- Frequency caps: limits the number of times a creative can be shown to a given user within a specified time period.
Add targeting
- Add targeting. Targeting allows you to limit where a line item shows ad creatives. Limiting where ads shows helps advertisers reach their intended users, demographic, or audience.
- Click Save.
Approve an order
- Find the order you want to approve. You can use universal search or navigate to Delivery > Orders to browse or apply filters.
- Navigate to the details page for the order.
- Click Approve above the list of line items on the details page.
Formula to calculate CPM?
CPM formula is CPM = 1000 * Amount / Impressions
