ASO is short for App Store Optimization. It is some kind of process of improving the mobile apps’ visibility in an App Store. Just like Search Engine Optimization(SEO) is for websites, app store optimization is for mobile apps. To be specific, it includes the process of ranking apps via keyword search in an app store and pushes the app into top charts. With this method, apps will rank higher in search results and get into top charts, which will drive more installs.
Importance of ASO
Apparently, it is driving one important point here: ASO is extremely significant, because not only apps are big business, but also customers are willing to search for those apps. Some research reports that more than 63% of app customers prefer browsing in the app store to discover new apps.
As we know, there are many different ways for customers to find new apps – media, websites, friends, etc. But far and away, customers are searching for new apps. This leads ASO to get more and more significant for app developers.
Another reason why ASO is getting more important – apps can benefit from it a lot. See what benefits ASO can bring to apps in the following parts.
- In the app store lists, an app will get improved on app search results and immediate app comprehension.
- An app will get opportunities to increase app ranking through recommendations in category and sub-category.
- With suitable icon & screenshot suggestion, it will help brand recall, increase conversion and rapid app comprehension.
- ASO will increase app sales and search discovery.
Factors Affecting ASO
When app owners promote an app, there are many factors affecting the results. If your business is building an app, you have likely put quite a bit of work into it. Once the product is finished, your success depends on whether customers can find it. Let’s look at how you can make sure your hard work doesn’t waste.
To perform app store optimization, you need to look to your competitors, your users and employ the use of some key app tools. In this series, we will break down the steps to perform app store optimization to improve the performance of your app name, icon, screenshot and your product description. Take iOS apps, for example, users have about 1.2 million apps to choose from, so app developers have to work hard to make their apps stand out. While, learning about the following affecting factor of ASO can help you achieve this goal easily:
Main Factors:
- Title
- Keywords
Secondary Factors:
- Total Download
- Rating & Reviews
Step 1: Find the right app store keywords.
Step 2: Put the app store keywords in the right places.
- App name.
- App Subtitle (for IOS App Store Only)
- App Description ( Google play pulls keyword from Description & App Store dont follow above)
- App promotional text (only for IOS 170 Char limit)
- App Store Keyword field (only for IOS 100 Char limit)
- In App Purcharses
Step 3: Convert visitor to user.
- App Icon.
- App Screenshot.
- App Video.
- Raring Review.
- App Size (less than 100MB)
- Update frequency
- App localization.
- Conversion rates (App page visitor to App install)
| Google Play | App Store |
| No metada review process. | Meta requires approval. |
| Change description anytime. | Can only change description with new update. |
| 30 Char. limit in app title. | 50 Char. in app title. |
| Keyword done in title & description. | Specific 100 character keyword field. |
| Social & link effect ranking. | Social & links do not effect ranking. |
