Onpage Activities
Review and Analysis- Keywords Research
- Competitor Analysis
- Review Customer Feedback and Questions
- Check Customer Ratings and Reviews
- Check Info in Amazon Provided Fields
- Product Title Optimization
- Product Features Optimization
- Seller Central Keywords Optimization
- Product Description Optimization (Regular product description & Enhanced Brand Content (only for Brand Owners))
- Product Images and Alt Tags Optimization
- Product Mapping – Parent-Child/Category
Offpage Activities
- Web 2.0 Profile Creation
- Article Writing & Submission
- Social Bookmarking
- Social Sharing
- Product Submissions
- Classified Submission
What is the Quality Score?
The QS is a unique algorithm. It is calculated based on numerous important factors in the Amazon product on-page optimization.Among other parameters of the algorithm the most important elements for the calculation of the QS are:
- Title length (The number of words in the Amazon product title)
- Number of images
- High vs low image resolution
- Amount of reviews
- Best Seller Rank (BSR)
- Amount of bullet points
- Length of different text elements on the product page
- Customer questions
“Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user“ - Amazon
Top factors that are affected by Amazon listing optimization
- Relevancy
- Conversion Rate/ Sales
- Customer Satisfaction
- Retention
Listing Improvement breaks this down into 7 major areas of your listing
- Keyword placement
- Bullet points (recommended: 5)
- Description (recommended: 250)
- Fulfillment Choice
- Number of images (recommended: 6)
- Ratings (recommended: 4.00)
- Reviews (recommended: 15)
