Some interesting stats:
- 44% of people start their online shopping journey with a Google search (nChannel).
- 37.5% of all traffic to ecommerce sites comes from search engines (SEMrush).
- 23.6% of ecommerce orders are directly tied to organic traffic (Business Insider).
Chapter 1 : Ecommerce Keyword Research
Find Keywords For Ecommerce Product and Category Pages
Most keyword research tutorials focus on “informational keywords”.
These are keywords that people type into search engines to discover helpful “how-to” content.
(Like “How to make pour over coffee”)
While informational keywords have their place in ecommerce, the majority of your site’s keywords will be tailored around product searches.
(Like “Chemex coffee filters”)
That means that you need to tackle keyword research with product-focused keywords in mind
How to Choose Keywords for Ecommerce Product and Category Pages
- #1 Search Volume - This is (by far) the most important metric when evaluating a search term.
- #2 Keyword-Product Fit - In this process, double-check that the keyword you’re considering fits your site
- #3 Commercial Intent - If a lot of people are bidding on a keyword, there’s money to be made. That’s why, when it comes to SEO for ecommerce websites, I recommend sticking with “medium” and “high” competition keywords.
- #4 Competition - Finally, it’s time to see how hard it’ll be to crack Google’s first page.
Chapter 2 : Ecommerce Website Architecture
There are two important rules to keep in mind when it comes to setting up your ecommerce site’s structure:
Golden Rule #1: Keep things simple and scalable
Golden Rule #2: Keep every page three (or fewer) clicks from your homepage
Chapter 3 : On-Page SEO for Ecommerce Sites
Title Tag: Add Modifiers Like “Buy”, “Cheap” and “Deals” to Get More Long Tail Traffic
Here are some common terms people use when searching for products in Google:
- Cheap
- Deals
- Review
- Best
- Online
- Free shipping
Title Tag: Use Click Magnet Words like “X% Off” and “Lowest Price” to Boost CTR
Here are some of the best Click Magnet Words for ecommerce product and category pages:
- X% off (“25% Off”)
- Guarantee
- Lowest Price
- Free Shipping
- Overnight Shipping
- Sale
Description Tag: Include Phrases Like “Great Selection”, “FREE Shipping” and “All Our Items are On Sale” To Maximize Your Page’s CTR
Product and Category Page Content: Include 1000+ Words of Content and Use Your Keyword 3-5x
- Write 1000+ Word Descriptions
- Sprinkle Your Keywords (3-5x)
- LSI Keywords
URLs: Use Short, Keyword-Rich URLs
Internal Links: Liberally Link to High-Priority Pages
Implement Product Review Schema to Get Rich Snippets Displayed in Google
Chapter 4 : Technical SEO for Ecommerce
- Too Many Pages
- Duplicate Content
- Thin Content
- Site Speed
Chapter 5 : Content Marketing for Ecommerce Sites
- Find Where Your Target Customers Hang Out Online
- Learn What Words and Phrases Customers Use
- Create An Outstanding Piece of Content Around That Keyword
Chapter 6 : Ecommerce Link Building
- Find Outdated, Moved or Expired Resources
- Grab a List of Pages Pointing to the Outdated Resource
- Send Emails, Get Links
Type of JavaScript Rendering
- Client-side rendering : It's means that a website’s JavaScript is rendered in your browser, rather than on the website’s server
- Server-side rendering : It's means that a website’s JavaScript is rendered on the website’s server.
- Dynamic rendering : It's a hybrid of client-side and server-side rendering. It works like this when a search engine bot tries to access a page, the website sends over a fully-rendered page. But when a human tries to access a page, their browser has to render the page.
Tools to be used
Absolute URLs Vs Relative URLs
What are navigational, informational, and transactional searches?
