Robots.txt

User-agent: *

Allow: /wp-admin/admin-ajax.php
Allow: /wp-includes/*.js
Allow: /wp-includes/*.css
Disallow: /wp-admin/
Disallow: /tag/
Sitemap: http://www.scuhs.edu/sitemap_index.xml

Pattern-matching

• * is a wildcard that represents any sequence of characters
• $  matches the end of the URL

Onpage Task List

First Month

Review and Analysis
Keyword Research & Analysis
Website Analysis
Baseline Ranking
Keyword Mapping Sheet
Duplicate Content Check
Competitor Analysis

Set-up & Configuration
Google GA/GWT Setup
Bing Webmasters Tools Setup
Robots.txt Creation and Optimization

On Page Optimization
Meta Tags Creation and Optimization
Internal Link Structuring and Optimization
Header Tag Optimization (H1, H2)
Image and Hyperlink Optimization
Existing Content Optimization
XML Sitemap Creation, Implementation & Submission
Navigation Analysis
Canonicalization
Google+ Business & Local Listing Optimization

Second Month

Header status check
Check Crawl Errors
Check Website Page Speed
HTML Sitemap Creation & Implementation
No Follow External Links
Footer Optimization
Pagination Tags on Site
Apply Schema/ Structured Data
Geo/ KML Sitemap Generation
Goal Setup
New Page Creation
Social Sharing Buttons
URL Rewriting

Breadcrumb

Breadcrumb should be like:

Home >> About Us

Note: Apply this over the whole website and also apply Breadcrumb Schema also.